Jaguar debuts the F-PACE, their first ever SUV, at The Art of Performance, an
exciting and immersive projection mapping and LED installation at Martin Place,
Sydney to celebrate Jaguar’s contribution to Vivid Sydney 2016.
TDC – Technical Direction Company is showcasing the spectacular use of creative
technology bringing the ideas by creative communications agency, Spark44 Sydney
and multimedia design and animation by Spinifex Group to life.
TDC’s technical experts mapped the Jaguar F-PACE SUV in video projection that
playfully highlights, deconstructs, rotates, re-contextualises and generally
manipulates the Jaguar SUV’s geometry.
The audience is involved in initiating the showcase by pressing a large “start’ button,
then the thrilling multimedia experience is brought to life. The vehicle is showcased
on an angled podium against a diamond-shaped LED video wall. Both technologies
work together to create a beautiful 11 by 8-metre canvas with the illusion of depth
and immersive animation.
“The display has full automation, monitoring and interactivity, Spinifex used
Cinema4D and 3D Studio Max to create the amazing visual content,’ added Cyril De
Baecque, managing director at Spinifex Group.
The project is unique in its combination of technology within a public place as
Anthony Pellizzari, technical project manager at TDC elaborates: “This is a first for
an audience to experience this type of technology in a outdoor public space. They
can interact to fully become part of the experience. Gauging the public reaction so
far, the use of technology and creative behind it seems to really appeal to all ages.
“This project gave us the opportunity to demonstrate our technical skills in mapping
geometric objects. The added dimension of surrounding the car with LED really adds
depth of field, and complete automation really lets us stretch our technical skills.
We are really happy with the results.”
The Art of Performance creative projection installation that the Jaguar F-PACE has
inspired will illuminate Martin Place in Sydney each night of this magnificent festival
until 18 June.
