The audio, DJ and recording segment is being given a new and central presentation
platform at Musikmesse and Prolight + Sound. From 2018, exhibitors who used to be
spread over several halls at the two fairs will make their presentations together in Hall
4.1. The advantages include shorter walking distances for visitors and optimum
target-group reachability for exhibitors. Hall 4.1 will be a part of both Musikmesse and
Prolight + Sound and, therefore, integrated into the visitor marketing and information
services for both events, from the exhibitor search engine to apps and the official
catalogue.
“The synergies generated by Musikmesse and Prolight + Sound are a decisive factor
behind the success of the two events. Bringing together the various parts of the
audio, DJ and recording product segment in Hall 4.1 will reinforce these positive
effects’, says Michael Biwer, Group Show Director of the “Entertainment, Media &
Creative Industries’ Business Unit of Messe Frankfurt. “The new concept for Hall 4.1 is
the result of numerous discussions with companies from the sector.’ Many exhibitors,
such as Antelope Audio, Audio Precision, Bigger Boat Distribution, Cordial, ES-
ProAudio, InEar, Ferrofish, Klotz AIS, Microtech Gefell, Sommer Cable and Warm
Audio, have already registered.
Hall 4.1 is in the heart of Frankfurt Fair and Exhibition Centre. The focus of the hall
will be on products of interest to both professional users from the event and media
technology segment and musicians, music producers and musical-instrument retailers.
The products include microphones, effects and signal processors, cables, mixing
desks, control units, monitoring tools, production tools and recording hardware and
software. As in the past, visitors will find products for (live) PA systems and fixed
installations in Hall 3.1.
Also part of Hall 4.1 is the “Silent Stage’ area, which was launched in 2017 and
presents an innovative stage concept for clean sound and effective monitoring, as well
as the Sound & Recording Lounge, which offers lectures on mixing, miking and
production. Other events in cooperation with the exhibitors are in planning.
Hall 4.1 will be open from 11 to 14 April 2018 (Wednesday to Saturday), i.e., on all
days of Musikmesse.
