With over 500 delegates and 40 exhibitors and conference sponsors, Digital Signage
Summit Europe 2016 reinforced its position as Europe’s must-attend event for
professionals involved with digital signage and DooH.
With the current conference location operating at capacity plans is already
underway to relocate DSS Europe to a larger venue in 2017.
Digital Signage Summit Europe 2016, held at the Hilton Munich Airport Hotel,
featured a packed programme of presentations and workshops featuring over 40
international digital signage experts and thought leaders.
Digital Signage Summit Europe is a joint venture between digital signage
consultancy invidis consulting and Integrated Systems Events, the producer of the
Integrated Systems Europe exhibition. Integrated Systems Events is co-owned by
international trade associations CEDIA and InfoComm International.
invidis consulting Managing Director and DSS Europe Chairman Florian Rotberg
commented: “DSS Europe 2016 proved to be a fantastic event and was the first
time we did two full days with two parallel tracks of sessions. It worked extremely
well.’
The overarching theme for the 2016 summit was Challenging the Fundamentals of
Customer Engagement – Strategies for Tomorrow’s Advertising, Retail and Public
Spaces. Day One covered Smart Cities; DooH and Multiscreen while Day Two
covered Turning Stores into Stories and Digital Signage.
Innovative session highlights on Day One included a presentation from CIVIQ’s Brad
Gleeson who talked about “smartscaping’ cities and presented a case study of a New
York project that has seen 7,500 old style payphones being replaced with Link
structures that will provide fast, free municipal WiFi to the public.
Day Two included a panel discussion chaired by Rotberg on how to convert shoppers
to buyers, how to connect to the customer and what data is needed to achieve it.
Linda Ralph, from Mood Media UK, discussed multi-sensorial environments such as
high-street fashion chain New Look and Dutch bank ING. The latter companies
experienced a 40% uplift in customers purchasing car insurance products after the
implementation of a digital signage and displayed information solution utilised
during customer queuing time.
Dave Labuskes, CTS, CAE, RCDD, Executive Director and CEO of InfoComm
International said, “With its deft mix of content highlighting today’s best practices,
tomorrow’s tech disruptions, and the compelling business cases that will drive
future investment in digital signage and DooH, the 10th DSS Europe was the most
insightful yet.
Integrated Systems Events Managing Director Mike Blackman commented: “We’re
really pleased to see the increase in delegates. Exhibitor feedback has been positive
and we’re encouraged by the wide standard of interesting presentations that were
on offer to delegates.’
Digital Signage Summit events, powered by invidis consulting and Integrated
Systems Events, take place at the following locations during 2016:-
DSS Africa | Johannesburg 25 October 2016
DSS Russia | Moscow 1-2 November 2016
DSS NYC | New York City 10 November 2016
DSS MENA | Dubai 6-7 December 2016
For more information on Digital Signage Summits, please visit www.digitalsignagesummit.org.
