In an industry dominated by a handful of goliaths, Audio Militia has proved time and time again that it has the chops to compete with the best, all while maintaining their bespoke and personal approach to composition, sound design and final mixing.
Established in 2007 in a single studio, the team has since grown to include a larger team, three separate full-service studios and an award list that just keeps on growing.
Audio Militia is quickly becoming known throughout the industry as a truly all-encompassing audio solutions agency – from legal aspects to comprehensive music strategies for brands – all with a personal touch.
One of the company’s biggest moments to date came recently in the form of a Cannes Grand Prix in Radio and Audio for their work on the Carling Black Label Soccer Song for Change campaign.
The campaign from Ogilvy Cape Town required a unique sound to match its unique message – no more excuses when it comes to women abuse.
Engineer and composer, Richard Staub explained that the team was tasked with rerecording a traditional soccer song, “Masambe Nunu” with lyrics directed at the global issue of women abuse. The middle section of the songs sported lyrics that directly confronted the topic and caused fans to think twice about their actions.
The team was given a recording of the original song, sung live at a stadium, as well as a recording of 16 people singing the new lyrics. Using some clever audio magic, Audio Militia evolved these 16 voices into a mighty stadium full of people. The new section blended seamlessly into the original live recording, resulting in the goosebump-inducing radio edit that walked away with the Grand Prix.
Moving from strength to strength, it’s clear that the independent spirit and talent of Audio Militia should clearly be on your radar for this, and every upcoming award season.
